We discover & shape creative promotional products and
WE MAKE CREATIVE IDEAS SUCCEED!
At Spector & Co. we believe that what makes something creative is how effectively you use that space between the bare minimum and the absolute max to allow your idea to come to life. We decided to exercise this thought through an ongoing series we call Creative Concepts.
Continuously Raising The (Gold) Bar
In our latest creative concept, we here at Spector & Co. eagerly propose a bold and artistic packaging that takes what is at a brand’s core and styles it to deliver the goods, as well as all the good feels. Through AMEXtravagant we celebrate what it’s like to be extravagantly welcomed into the grand family of exclusive, VIP cardholders and valued Members.
The inspiration
behind this VIP kit was the color gold – reminiscent of opulence and prosperity. Our initial idea was to create a beautiful gift set that mimicked the look of an Amex gold card. To match the Amex tagline Don’t live life without it, our creative team imagined a twist on classic styling; we had a vision of something a little more over-the-top that radiated with richness.
To achieve this elite look, we began with a die-cut lid featuring the campaign name and the brands logo. Underneath the die-cut letters is a gold print inlay which we continued to feature in other areas of this kit. Our goal for this cover was to incorporate texture, depth, and an attention-grabbing pop of color.
The assets of the brand then became the design elements that stand out. Amex’s logo, the centurion, and their pattern are highlighted by a gold print inlay beneath a custom cut and layered foam insert. Our artistic achievement includes giving each element its due spotlight, all the while maintaining a lavish and cohesive look.
Reflection
Included in this set are indeed items that one wouldn’t want to live life without. We’re talking about the Cruise Control Reflection tumbler, our signature Medio Scribl notebook, and a Top-Notch Reflection ballpoint pen. Each item is creatively branded with a signature Amex look that turns these everyday essentials into delightful, luxurious amenities worthy of admiration.
CRUISE CONTROL REFLECTION
The 600 ml / 20 oz Cruise Control Reflection is a double wall vacuum insulated tumbler made with pro-grade stainless steel.
MEDIO PERFECT BOUND NOTEBOOK
Medio perfect bound notebook (5" x 7" with 150 pages).
TOP NOTCH REFLECTION
The Top Notch Reflection is an aluminum 2-in-1 push-action ballpoint pen with rubber stylus and a rubberized barrel.
How could we make our products resemble a chocolate bar or a box of chocolate? The ideas stemmed from our marketing department and the execution followed with the help of the branding wizards behind the R&D department. We used a variety of branding methods to make it happen.
Metallic Neoskin Hard Cover journal
For the Metallic Neoskin Hard Cover journal, we decided to create a classy chocolate box. It all starts with the product, we wanted a gold journal with the capability to use custom packaging. The custom packaging resembles the carboard packaging of a chocolate box with a cut out to reveal the gold debossed chocolate box underneath. Upon opening the chocolate box an array of chocolates is printed on the liner page. The overall look was very classy and high end.
VIEW PRODUCT ITEMChocolate bar
Last but not least, we decided to replicate a smaller chocolate bar by debossing the Sol-Fabrizio, a brown vinyl wrapped power bank. The size and color of the power bank really helps with the illusion! The wrap is a custom packaging that slides off to reveal the foil underneath. As you don’t see the actual product until you open it, this could have easily been mistaken for an actual chocolate bar!
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Fabrizio Soft Cover Journal
For the Fabrizio Soft Cover Journal, we decided to go for a more light-hearted chocolate bar. It’s Willy Wonka inspired custom packaging really catches the eye. The peak through cut out revealing the debossed brown journal resembling a chocolate bar entices you to open it up. We were able to replicate the peeling away of foil with the use of an epoxy dome. It really helps it pop from the journal to create a life like chocolate bar.
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HARDCOVER METALLIC NEOSKIN® JOURNAL
Nothing says glam like a bit of bling. This hardcover metallic Neoskin® journal will make your brand shine.
SOL-FABRIZIO
Sol is a power bank that was developed following the latest UL standard (UL 2056).
FABRIZIO SOFT COVER JOURNAL
This soft cover, non-refillable journal is the perfect addition to our best-selling Fabrizio collection.
The technique!
What if we cut the lid? What if we carve the foam? Can we add color? With hundreds of questions emerging, we went back to the experts in R&D to redefine what was possible.
Working with such a basic object
was challenging and yet quite exciting
when the possibilities
started presenting themselves.
01 — The depth
To emphasize the depth of the gift set, we inserted in a Laser Cut sheet of our Donald material for a necessary pop of color.
Now, to the lid. We take it to our Die Cut machines to punch out our company’s name.
02 — Adding a touch of elegance
A similar process to our BrandShield patches. The effect is instantly apparent, adding a touch of elegance to an otherwise ordinary lid.
We proceed to printing a double-sided liner for the inside of the box. One side, a window to the corporate colors, the other a heartfelt message of appreciation.
03 — The result
Insert our branded Nathan Hard Cover Journal
Talon TWS Earbuds, Addi Junior Wireless Speaker, Spider Ballpoint Pen and this giftset was complete. Ready to be delivered to the most executive of recipients!
The ideas stemmed from our marketing department and the execution followed with the help of the branding wizards behind the R&D department. We used a variety of branding methods to make it happen.
Nathan Hard Cover Journal
Classically elegant, Nathan’s genuine leather, non-refillable journal will never go out of style.
Talon TWS Earbuds
Talon offers double the wireless technology! Wirelessly charge your earbuds.
Addi Junior Wireless Speaker
Metal speaker with controls for adjusting volume, play/pause, skipping songs & many more..
Spider Ballpoint Pen
Brass twist-action pen.
The idea for this project stemmed from a simple comparison between a famous golden fry and our Sydney yellow ballpoint pens. With our new custom packaging capabilities, we asked our R&D team to create our very own fast food fry sleeve. The idea was cute and clever but we’re not ones to limit our possibilities. What if we turned this side order into a full-blown fast food trio? So, we dove into Spector’s extensive product line for inspiration.
The Hamburger
The Hamburger, one of America’s signature dishes. We start with 100% grade ‘A’ Dino Earbuds. Topped with lettuce, tomato and sandwiched between two 4-color processed sesame seed buns.
VIEW PRODUCT ITEMFamous golden fry
Sydney yellow ballpoint pens. With its standard low lead refill and pop of pattern on the textured black rubber grip, the plastic “Value Plus” Sydney pen looks anything but economical.
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Bali portable oil diffuser cup.
How about an ice-cold cola to wash it all down? We silk screened the side of our Bali portable oil diffuser cup and made it appear full of ice cold cola with the help of an indented dome!
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The idea for this project stemmed from a simple comparison between a famous golden fry and our Sydney yellow ballpoint pens. With our new custom packaging capabilities, we asked our R&D team to create our very own fast food fry sleeve.
Bonne appetite!
DINO EARBUD KIT
Take the party with you wherever you go! These colorful earbuds have stereo sound and a tanglefree audio cord with a 3.5 mm plug.
SYDNEY BALLPOINT PEN
With its standard low lead refill and pop of pattern on the textured black rubber grip.
BALI PORTABLE HUMIDIFIER/SCENTED OIL DIFFUSER
The Bali plastic portable humidifier has 4 time settings to maximize output.